Saturday, March 25, 2006

Turn on. Tune in. Save energy!

'Fred Krupp, president of Environmental Defense, has teamed with the Ad Council, which has challenged social norms with such public-service campaigns as "Friends don't let friends drive drunk" and Nancy Reagan's "Just say no." In a series of TV and radio spots that one publicist termed "edgy" - and that a global-warming skeptic called "the ultimate triumph of propaganda over science" - the group is hoping to spawn a massive shift in social awareness that will send millions rushing to turn down their thermostats, inflate their car tires, and recycle their plastic. All in an effort to reduce carbon emissions, which many scientists say contribute to global warming...' More


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