Saturday, February 18, 2006

The age of corporate environmentalism



'BP is first among many companies that have opted to do their environmental penance in the glare of the spotlight. British Petroleum (recently rechristened BP, following KFC’s model in removing unsavory words from its brand name) has been much ballyhooed for its commitment to the environment. Most of the ballyhooing is being done by BP itself. A gas and oil company with $225 billion in revenue, BP is part of an industry that will keep environmental advocacy groups in business for as long at it exists. Yet these days BP is styling itself "Beyond Petroleum" and declaring that it’s "thinking outside the barrel"...' More

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